The Basics Of Keyword Research For Affiliate Marketing

Forge Financial Freedom
3 min readJul 15, 2021

As an affiliate marketer, you want to learn the best ways to use keywords to help build your business.

But if you don’t have any experience working with keywords, it can be a little confusing.

These helpful tips should assist you in being able to learn the best keywords and how to use them.

Methods Of Obtaining Good Keywords

First, you need the right tools to help you gather the best keywords.

These are called keyword tools and their purpose is to show you which keywords people are using to search for things.

If you’re just starting out, there are some great free and paid keyword tools you can use.

One of the good free ones is Google AdWords.

You can also use tools like Wordtracker, SEMrush, NicheBot, Market Samurai, SpyFu, SEO Spyglass, Wordze or Keyword Discovery.

Some of these have all free access, some free but limited usage offers and others are paid.

The Google AdWords Keyword Tool is very easy to use.

Using Google AdWords Example

When you pull up the screen, type the word or phrase you’re thinking of using on your website or blog.

For example, if you’re selling acne products, you’d type the word acne in the box where you list the word or phrase.

When the words come up, you’ll see: acne, cystic acne treatment, adult acne treatment, best acne treatment, etc.

The tool will show you if the competition is high, medium or low and what the volume of global and local monthly searches is.

One helpful tip is that you also want to cover other terms people would use to search for acne.

To get other words people might be using, you can pull up an online thesaurus and type in acne.

You’ll get a response of: blemishes, pimple, skin inflammation etc. — and you can put those words in the keyword tool and see how they rank.

Broad And Narrow Keywords

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