What Affiliates And Joint Venture Partners Are Really Looking For — Product Launch 101

Forge Financial Freedom
3 min readJun 19, 2021

You might be thinking about it all wrong — assuming that prospective JV partners want the other person to already be established.

And in few cases, this might be true.

But really, their main concerns are quite different — and very doable — even for the greenest newbie.

Lists Are To Be Protected

First, the JV partners and affiliates really want someone to understand that they’re protective of their lists.

Imagine building a list of 10,000 or 100,000 loyal buyers — would you promote a product that made them not trust you any longer?

So once you understand that they’re protective of their list, they hope you’ll approach them with a truly great product that you’re proud of.

Too many people rip someone else off or slap together a shoddy product just to try to make money.

Your Product Must Have Low Return Risk

The affiliates want to know that what they’re recommending won’t make them look foolish.

Remember — they risk having to pay back commissions in refunds if your product doesn’t do what it says.

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